TOO MANY ROBOTS

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Privacy Statement

Missing link (“Missing Link”, “we”, “us”) respects our users privacy. This Privacy Policy exists to give you, our user, the ability to understand what data we collect, how we use it and where it is shared, as well as your right to access, restrict or correct our use of your personal data.

Please note that Missing Link is based in South Africa and as such, we adhere to strict compliance of Protection of Personal Information Act, 4 of 2013 (“POPI”).

Unless linked to another service or policy state, this Privacy Policy applies to you and all APIS related to the services on this website. Further this information applies to prospective customers of your business and enterprise products. By your acceptance hereto, you confirm that you have accessed the POPI link above and have read and understood the contents.

By using the services or entering competitions on the Missing Link platform, through social media or partner website, you agree to the terms of this Privacy Policy. You should not use services you disagree with or any agreement that governs your use of the Services.

Contents explaining the extent of use of your personal information:

1. What Data Missing Link Collects
2. AI-Driven Content Creation and Data Handling
3. What Missing Link Uses Your Data For
4. Who Missing Link Shares Your Data With
5. Security
6. Your Rights
7. Compliance with Global Data Protection Laws

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1. What Data Missing Link Collects

When you create an account on the Missing Link platform, we collect the following information about you as an individual and about the organisation:

• Account Data – Missing link collects and stores information about you such as, your name, email address, phone number, title, organisation, gender, race, location, date of birth and other information pertinent to the creation of your account, “Account Data”.
• Profile Data – You can also opt-in or choose to share additional information such as a photo, headline, brief biography, website links, social media profiles, country of use, and other data publicly viewable by delegates in your courses or on-site.
• Shared Content and Course Data – Some of the services you interact with will require that other delegates in your courses for feedback and interaction, likewise, your course mentor or instructors may require publicly viewable files.
• Payment Data – Should you make a purchase through the Missing Link, we collect some data such as your area code, or ZIP code, town and city. You must provide payment and billing data directly to our payment service providers including your name, surname, card information, billing address, and postal code or ZIP code.
• Communications and Support – If you contact us for support (Irrespective of account status) we collect and store your contact information, the message sent and the data submitted on the contact query such as your name, surname, email address and/or contact number. We use this data to respond to you in accordance with this Privacy Policy.
• System Data – We do collect technical data such as your IP address, device type, operating system and version, unique device identifiers, browser, browser language, and other systems data. This is used for validating users and their sessions.
• Geographic Data – We do store your location information, such as city and country based on your IP address.
• Data Usage – We do track behaviours for how you interact with our service, such as pages visited, stay duration, referrer, features used, click data and other data regarding our services.
• Data from Third Parties – Should you arrive on site by clicking on an ad, we may collect certain information based on third-party commercial sites.
• Cookies and Data Collection Tools – Missing Link makes use of cookies, which are small text files stored by your browser, which track and collect information about your and your activities across the web. These cookies are used to store your user information, when you vist and your language information. To learn more about cookies, please refer to section 51 of the Electronic Communications and Transactions Act (ECT Act).

Missing Link uses service providers such as Google Ads, Google Analytics and other third-party advertisers, which log files and have automated collection tools like cookies, tags, scripts, custom links, web beacons and device or browser fingerprints (Data Collection Tools) when you access and use our services. The Data Collection Tools automatically track some System Data and Usage Data as detailed above. We occasionally tie data from these Data Services when you visit this site as described in this Privacy Policy.

2. AI-Driven Content Creation and Data Handling

At Missing Link, we prioritize transparency and security in the way we handle your data. As part of our commitment to innovation and improving user experience, we use advanced AI technologies, including GPT (Generative Pretrained Transformers) and custom AI models, to assist in content creation, customer interaction, and data processing.

While these AI systems help us provide tailored services and generate content, we do not store any personal data within the AI systems themselves. All data processed through AI is handled in a transient manner and only for the specific purposes it was intended. Our AI models are custom-built and tailored to avoid the exposure of sensitive data, and we adhere to the guidelines set out by applicable privacy laws, including South Africa’s Protection of Personal Information Act (POPI). By using our services, you acknowledge and agree to the responsible use of AI as outlined in this policy. For any concerns about AI usage, you may contact us directly.

3. What Missing Link Uses This Data For

As described:

• Strictly Necessary: Where Data Collection Tools enable you to visit the site, provide basic functionality like logins or content access, secure site, protect against fraudulent logins, detect and prevent abuse or unauthorised use of your account. These services are required for our website to work properly and disabling them will render parts of the website unusable.
• Functional: Where Data Collection tools remember data about your browser, preferences, or where site functionality or custom content to be relevant to you while remembering these settings, disabling these services will require your browser to forget your settings.
• Performance: The Data Collection Tools help measure and improve the Services on-site by providing us with performance data, visits, traffic and other information such as where content was downloaded from, which assist with delivery testing, content and messaging testing and more as related to marketing and improved user access.
• Advertising: The Data Collection Tools are employed to deliver relevant advertisements on this site and other websites based on your preferences and likes on this website as well as the ad services provides know about you based on their tracking data. Ad delivery may be based on recent activity within the website or other activity over time across other websites and services. To assist with our tailored advertising, Missing Link may provide service providers with hashed, anonymized versions of email address (non-readable by humans) and content that you share publicly from the Service.
• Social Media: The Data Collection Tools enable social media functionality, like sharing content with friends and network. These cookies may track user or devices across sites and build a profile of interests for targeted advertising purposes.

You can set your web browser to alert you of attempts to place cookies on your computer, limit the types of cookies you allow or outright refuse the use of cookies. However, should you do so, some of our content and Services may not be accessible or become less functional.

We confirm that by your acceptance hereto, you confirm that you have consented to us processing and using your personal data and we undertake to do so for lawful purposes related to our business, and if:

• It is necessary to conclude or perform under a contract we have with you;
• The law requires or permits it;
• It is required to protect or pursue your legitimate interest, ours or that of a third party;

3.4 We will process your personal information for any of the following reasons:

• To process payment instruments;
• To create, manufacture and print payment instruments;
• To open, manage and maintain your account, contracts, agreements or relationship with us;
• To enable us to deliver goods, documents or notices to you;
• For security and identity verification, and to check the accuracy of your personal information;
• To communicate with you and carry out your instructions and requests;
• To comply with any legal obligation or regulation which we are required to comply with.

We use the data for the following purposes:

• Marketing purposes, which may include furnishing you with information on new products and services, products and promotions that may be of interest to you, from ourselves or pertaining to third party websites, and to obtain your feedback.
• Sending you messages and notifications including, but not limited to: progress reports, messages from presenters and instructors, and amendments or changes to the product and services;
• To effectively provide and administer the services and products rendered to you, including but not limited to: issue content, notifications, to issue certificates, where applicable, manage and allocate payments, process orders; respond to queries and concerns, and obtain information on how to improve our service and product to you.

We confirm that you can opt-out of the receipt of marketing content at any time.

4. Who Missing Link Shares your Data With

Missing link commits to not sharing your data with harmful third-parties and will never sell or disseminate your data outside of this environment. We share certain data for the purposes of tracking delegates, our program affiliates, our business partners, analytics or advertising programmes. Further we do share data as needed for security, legal or corporate restructuring. Should we ever need to share your data outside of this, for aggregated or de-identified purposes, we will contact you.

When sharing data we ensure that:

• The data is used for the sole purpose of our business requirements.
• Where possible your data is hashed or replaced by token IDs.

By your signature hereto you accept and consent to us sharing your data with third parties under the following circumstances as described by this Privacy Policy:

• With your training instructors, account managers and our finances department.
• Delegates enrolled in your classes who require your information for training purposes.
• In the event that you leave a review on our website.
• Service providers, Contractors, Agents and Business Partners.

We share data with third-party companies who perform services on behalf of the Missing Link, like payment processing, fraud and abuse prevention, data analysis, marketing and advertising services (including targeted advertising) email and hosting services, and customer services and support. These service providers may access your personal data and are required to use it solely as we direct to provide our requested service.

For Security and Legal Compliance reasons, we shall only disclose your personal data to third parties if we (in our sole discretion) have good faith that the disclosure is:

• Permitted or required by law;
• Disclosure is required as part of a judicial, governmental, or legal inquiry, order, or legal proceeding;
• Reasonably necessary as part of a valid subpoena, warrant, or other legally binding document which is mandatory;
• Necessary in order to enforce our Terms of Agreement, Terms of Use, Privacy Policy, and other legal agreements;
• Legally and necessarily required to detect, prevent, or address suspicion or allegations of fraud, abuse, misuse, potential violations of law or regulation, or to deal with or resolve security or technical issues;
• Reasonably necessary in our discretion to protect against imminent harm to the rights, property, or safety of the Missing Link, our users, employees, members of the public, or our Services.

5. Security

We confirm that we will use our best endeavours to ensure that we take appropriate and reasonable technical and organisational steps to protect your personal information according to industry best practices, and in terms of the prescribes of legislation. By your acceptance hereto, you acknowledge and understand that you are always at risk of unauthorised access to your personal information and you confirm that you are aware that it is important that you protect your password, and that it is your sole responsibility to ensure your password remains private and safe.

Our security measures include:

• Keeping our systems secure (like monitoring access and usage);
• Storing our records securely;
• Controlling the access to our buildings, systems and/or records;
• Safely destroying or deleting records;
• Ensure compliance with international ISO security standards.

How long do we keep your personal information?

• The law requires us to keep it;
• A contract between you and us requires us to keep it;
• You have consented for us keeping it;
• We are required to keep it to achieve the purposes listed in this Privacy Policy;
• We require it for statistical or research purposes;
• A code of conduct requires us to keep it; and / or
• We require it for our lawful business purposes.

Take note: We may keep your personal information even if you no longer have a relationship with us, for the historical data that may be required by your employer or employee.

6. Your Rights

We will attend to your requests for access to your personal information within a reasonable time. You may be required to pay a reasonable fee to receive copies or descriptions of certificates, records, or information.

• To update your data you may do so at any time by logging into your Account Page, and editing the information as it appears on the Personal Information section.
• You may object on reasonable grounds to the processing of your personal information.
• Where you have provided your consent for the processing of your personal information, you may withdraw your consent.
• You have a right to file a complaint with us or any Regulator with jurisdiction about an alleged contravention of the protection of your personal information by us.

POPIA

As users, accessing a website from South Africa, you have certain rights under the Public Protection of Information Act “POPIA”, outlined as:

• The Right to Notification – You have the right to know what information we collect about you and how we use this information.
• The Right to Access – You have the right to request to know more about the categories and information that we collect about you and access a copy of your personal information.
• The Right to Act – You have the right to lodge a complaint regarding any breaches of privacy to the Information Regulator.
• The Right to Removal or Opt-Out – You have the right to remove yourself from all marketing lists, emailer lists and request the deletion of any information we have collected.

To exercise any of these rights under POPIA, please email info@msnglnk.com or contact the Information Regulator of South Africa.

7. Compliance with Global Data Protection Laws

At Missing Link, we are committed to safeguarding your personal data in accordance with global data protection laws, including the General Data Protection Regulation (GDPR) and the Protection of Personal Information Act (POPIA).

• GDPR Compliance: If you are located in the European Union, we process your data in accordance with the GDPR. You have the right to access, correct, delete, or restrict the processing of your data, as well as to withdraw consent at any time.
• POPIA Compliance: If you are located in South Africa, we adhere to POPIA guidelines, ensuring that your personal information is processed lawfully, fairly, and in a transparent manner. You have the right to request access to your personal information, correct inaccuracies, and request its deletion.

If you have any questions or wish to exercise your data protection rights, please contact us at paia@msnglnk.com and privacymliom@msnglnk.com